Ariel Wu,
Product Designer

Ariel Wu,
Product Designer

Building Intuitive, Scalable Experiences that Brings Us Meaningful Joy

I care about two things: clarity and momentum. I simplify complex workflows, build scalable design systems, and help teams make smart tradeoffs that lead to better outcomes for users and the business.

SoftwareReviews

Product Page Redesign

Product Design / UX / Redesign
SoftwareReviews

Thought Model Project

UX Research / Graphic Design / Digital
BMO

Interactive Assistant Concept

Product Design / UX Research / Concepting
SoftwareReviews

Advisory Portal

Product Design / Design System / New Build
Concept

Vax-Check – A COVID-19 Vaccination Booking Website Concept

Product Design / UX Research / UI Design / Concepting
Oat Canada

Oat milk Product Research

UX Research / User Testing / Packaging Design
Concept

IAM – Goal Clouds

UX Research / Product Design / Concepting

Building Intuitive, Scalable Experiences that Brings Us Meaningful Joy

I care about two things: clarity and momentum. I simplify complex workflows, build scalable design systems, and help teams make smart tradeoffs that lead to better outcomes for users and the business.

SoftwareReviews

Advisory Portal

Product Design / Design System / New Build
SoftwareReviews

Product Page Redesign

Product Design / UX / Redesign
Concept

Vax-Check – A COVID-19 Vaccination Booking Website Concept

Product Design / UX Research / UI Design / Concepting
SoftwareReviews

Thought Model Project

UX Research / Graphic Design / Digital
Oat Canada

Oat milk Product Research

UX Research / User Testing / Packaging Design
BMO

Interactive Assistant Concept

Product Design / UX Research / Concepting
Concept

IAM – Goal Clouds

UX Research / Product Design / Concepting

Connect

Connect