Ariel Wu,
Product Designer
Ariel Wu,
Product Designer
Building Intuitive, Scalable Experiences that Brings Us Meaningful Joy
I care about two things: clarity and momentum. I simplify complex workflows, build scalable design systems, and help teams make smart tradeoffs that lead to better outcomes for users and the business.

SoftwareReviews
Product Page Redesign
Product Design / UX / Redesign

SoftwareReviews
Thought Model Project
UX Research / Graphic Design / Digital

BMO
Interactive Assistant Concept
Product Design / UX Research / Concepting

SoftwareReviews
Advisory Portal
Product Design / Design System / New Build

Concept
Vax-Check – A COVID-19 Vaccination Booking Website Concept
Product Design / UX Research / UI Design / Concepting

Oat Canada
Oat milk Product Research
UX Research / User Testing / Packaging Design

Concept
IAM – Goal Clouds
UX Research / Product Design / Concepting
Building Intuitive, Scalable Experiences that Brings Us Meaningful Joy
I care about two things: clarity and momentum. I simplify complex workflows, build scalable design systems, and help teams make smart tradeoffs that lead to better outcomes for users and the business.

SoftwareReviews
Advisory Portal
Product Design / Design System / New Build

SoftwareReviews
Product Page Redesign
Product Design / UX / Redesign

Concept
Vax-Check – A COVID-19 Vaccination Booking Website Concept
Product Design / UX Research / UI Design / Concepting

SoftwareReviews
Thought Model Project
UX Research / Graphic Design / Digital

Oat Canada
Oat milk Product Research
UX Research / User Testing / Packaging Design

BMO
Interactive Assistant Concept
Product Design / UX Research / Concepting
